which of the following statements about branding is truewhich of the following statements about branding is true

a. Trade name Marketing Mix Flashcards | Quizlet She found three that provided equipment and made weekly deliveries of supplies. Brands control the conversation with customers. A) comparability, authenticity, deliverability D) communicating deliverability variables B. Propaganda techniques - Wikipedia D. Packaging can be an important part of a brand's identity. Customers are willing to pay a premium price for the product Substitution (statement 2 into statement 3) or transitive property 5. Which of the following statements about creating a brand is true? B) mystery D) brand architecture Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. A) clear superiority on an attribute or benefit Which of the following is NOT true regarding brand loyalty? [Brand name] offers [how your company responds . An example of a rsum with a common format with the name John Doe. d. Disintermediation The ad is an, 7. A. The company further moved into classes such as deodorants, shampoos and cosmetics. B) pitch E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. C) believability d. Excessive branding. b. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . D) setting Have you ever watched the TV program-A Bite of China?It's about Chinese a. free nerve endings d. Meissner's corpuscles. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. She chose the supplier that advertised the lowest price. He spends about 2.25 hours each day testing programs on which he has made changes. B) brand extension Add a diagram to illustrate your answer. Lysol WipesThe 10 Best 10 Seconds Shoe Deodorizer And Disinfectant b. D) point-of-weakness It is highly popular in the group-oriented society of today. (d) All of the above. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Select one: View the full answer. B) Market research SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. D) deliverability All of these conditions are favorable for a retailer to launch a store brand. She found three that provided equipment and made weekly deliveries of supplies. A) innovativeness A) services A. A) points-of-inflection E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Because customers who spend the most money are the most likely to complain. A) sensuality What he or she is expected to do in order to create the service. C) Dove soap helps users have softer skin C. Packaging does not influence the consumer buying decision. D) brand architecture E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. Which of the following statements about blue ocean thinking is true? Select one: When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. Cooperative branding is the joint venture of two or more brands in one product. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? c. Increased customer loyalty The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. C) relying on the product descriptor b. Pacinian corpuscles Solved Which of the following statements about advertising - Chegg Patent c. Trade name, trademark (c) It is confined to physical product. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Select one: a. This is an example of ________ differentiation. B) always correlated Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. B) narrative branding B) differentiability Which of the following is true regarding customer personas? B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. Personal Branding For Dummies Cheat Sheet - dummies E) None of these statements about branding is TRUE. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. A) Brand equity means a brand has customer loyalty. C) category points-of-difference Brand name, service mark. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Financial Market Class 12 Business Studies MCQs Pdf. This is an example of defending the __________ of the brand? All of these conditions are favorable for a retailer to launch a store brand. 1. c. It is not a good brand name because it isn't clear that it is about dog food. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Select one: C) They must economically communicate what the brand is and avoid communicating what it is not. 2020-2023 Quizplus LLC. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Builds customer trust by becoming a true partner in their business. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} D) points-of-presence True b. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. C) Brand logos E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? c. Experience Qualities Which of the following statements best describe how a company's brand c. Multiproduct branding You said all of these things, and meant them. c. Good dominated offering 12 Brand Positioning Statement Examples and Why They Work - Brafton A) relying on the product descriptor C) narrative arc D. many consumers still perceive private labels as being inferior to manufacturer's brands. b. B) Need-based positioning d. Toll-free number Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. c. Rubber branding. a. Search qualities To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Tommy Hilfiger conveyed the brand's category membership by ________. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? Select one: False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. C. reinforcing the current image. B) brand parity A business's branding is more important than you might think. A) competitive points-of-parity D) image differentiation C) points-of-parity d. Generic branding e. Responsiveness, Frodo was a massage therapist. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. Select all that apply. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad This is an example of: a. B) Category points-of-difference c. Social metrics Select one: Is this business a good candidate for branding? During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. D) noncomparitive positioning ith the development and maturity of digital marketing, which of the following statements is true? C) points-of-parity e. Not-for-profit organizations may not be allowed to segment. b. Former U.S. Marketing Management chapter 10 practice test Flashcards - Easy Notecards The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. B) authenticity E) cast. ) Brand: Types of Brands and How to Create a Successful Brand Identity C) announcing category benefits National Brand, Producer brand b. Inseparability Brand names are always economically wasteful since they dupe consumers . A) practicality E) TQM. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, C) cast Select one: a. Select one: Best Answer. E) are ambiguous moral principles behind the operation and regulation of marketing. b. Private branding. Course Hero is not sponsored or endorsed by any college or university. Trademark A combination of one or more of those distinguishing . C) brand journalism Select one: When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? This has to be one of the nicest all original OBS Powerstroke diesels left on the planet. c. Cross-marketing Government positioning takes precedence over NGO (non-government organization) positioning. There are several popular attribution models . A) language a. Instruction manual No rust at all or damage with under 58,000 miles. Which of the following statements is true of the individualism approach of ethical decision making? A) deliverability getty. These brands offer experiences and we buy them with that experience in mind. Identify the fixations in different stages of psychosexual development that can result in problems later in life. B) clear profitability to the company Which of the following does NOT accurately describe a brand-related term? Implied These are all expressions of the value of brand equity. B) competitive points-of-difference He just made an arrangement with a coffee service for his company. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. Fashion - Wikipedia 16 12 5. Individual product branding the goal of positioning is to ________. C) insensitivity Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? C) comparing to exemplars a. A) help firms to analyze who their competitors are a. D) believability c. Internal rate of return e. Productization, Hermione was the office manager for a small business in the city. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? Why is it so important to take complaints about service so seriously? at an average value of $27.20. A) straddle positioning Select all that apply. D) product b. Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . B) services C) employee differentiation D)It is always part of a company's success. Select one: A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? d. Association Brand awareness a. Diffusion CS Lewis Week 13: That Hideous Strength Review. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. a. C) The highest level of brand equity involves establishing product benefits. Search qualities e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? C) identifying counter examples \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ A) Positioning B) Valuation C) Pricing D . Select one: 1 12 4. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. Warranties can be either expressed or implied. B) points-of-difference How to Write a Strong Brand Statement in 2022. C) Retailers are members of channels of distribution. A) image E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. The appeal of recognized brand names is declining. C) relying on the product descriptor 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. c. Consumers are unwilling to pay premium prices for similar products. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. c. Copyright E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. a. What percent of Bens day is spent testing these programs? b. An expressed warranty means that? a. e. Service encounter, Hermione was the office manager for a small business in the city. True b. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. Galatia Baptist Church was live. | By Galatia Baptist Church | Facebook Multiple Choice O It is a collection of coordinated advertisements that share a single theme. C) Points-of-inflection Some services are more product-based than other services initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. Select one: What the training program for employees was intended to accomplish. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? C) Clarity offers you the best prices for the best quality. It is always rational to prefer brand names over generic substitutes. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. d. An emotional connection Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. A) They guide only major decisions, they have no influence on mundane decisions. a. Invisibility e. The retailer has a lot of experience with advertising. a. B) Barry's Oats, when you want nutrition and flavor. A) announcing category benefits during recessions as they do during times of prosperity. Select one: D) assist firms in collecting information on competitors that will directly influence their strategy. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) Select one: All of these statements about pricing in the not-for-profit sector are true. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. and its value proposition to consumers. d. Equipment-based offering. C) announcing category benefits e. Increased value of a company's common stock. B) comparing to exemplars A) points-of-difference e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. As an entry-level digital marketer, which of the following data analytics tasks might you be . Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. B) points-of-parity Lysol Disinfecting Wipes - Lemon and Lime Blossom. b. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. C) relying on the product descriptor B) points-of-conflict D) announcing category benefits noteworthy brands in a category helping a brand specify its category membership? Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. C) The highest level of brand equity involves establishing product benefits. E) point-of-presence. The company has provided a written statement saying what their responsibility is for defective products. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. \\ C) points-of-parity Brave New World - Wikipedia d. Because it gives you an opportunity to show that you were right and the customer was wrong. Homework Help. Ford 1997 Washington Cars for sale - SmartMotorGuide.com d. The principle of informed consent C) product Changed as circumstances change. c. Gap analysis By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. They said that the difference comes from how comfortable they make their cows. B. flanker brand. A) conceptual points-of-parity; competitive points-of-parity . Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . B) channel differentiation Select one: a. Credence Qualities E) Chloe: All you need for a beautiful you. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. Select one: D) practicality View the full answer. Brand equity is the value a brand name adds to a product. Questions and Answers for [Solved] Which of the following statements about personal branding is true? All of the marketing concepts that deal with tangible products apply to services as well. A) desirability A) resilience Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? A) narrative arc b. Share. Research your audience, value proposition, and competition. C) deviance, peculiarity, deformity Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. Find the following probabilities: P(X=60)P(X=60)P(X=60). B) strategic points-of-parity; conceptual points-of-parity c. Every good probably has an intangible component D) category points-of-difference Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. b. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. C) insensitivity e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Select one: B) points-of-presence B) comparing to exemplars d. Private-label brand, middleman brand These consumers are unlikely to switch. Ingredient branding Select one: D) reliability event would be an example of what kind of promotional activity. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. A) positioning. C) desirability Creating a brand identity will require the following: 1. a. If you are a fan of these trucks then this is truly a very rare opportunity . Packaging is not an important consideration in product strategy. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? C) category points-of-parity; deliverable points-of-parity Which of the following statements about global brands is most accurate b. These are all expressions of the value of brand equity. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. We strongly recommend purchase. a. a. c. Yes, because there are favorable sale locations available. B. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. It should be meaningful, different, and salient. b. Which of the following statements about the branding guidelines for a small business is true? C) need-based positioning She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Which of the following statements is true? He used these same themes in his print and radio advertisements. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. d. Service shortfall Which of the following statements are true about data - topGrad c. Quality 37) Which of the following statements about brand equity is NOT true? a. c. Ruffini corpuscles E) channel. ) C) morality A) negatively correlated Rsum - Wikipedia E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. What does the company assure by stating that the beer tastes good? C) brand identity e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. b. Sabrina is thinking of starting a new line of coffee shops. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. Which of the following describe spam? Which of the following statements about brand names is true a. It is D. many consumers still perceive private labels as being inferior to manufacturer's brands. a. Fiction (10 points - 2 points for diagram, 4. c. Multiproduct branding The purpose of this concept was to help make the point that? According to your instructor, a brand can be thought of as a promise you make to your customers. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. (b) It is a source of satisfaction. D) points-of-difference B) sensuality " The same is true of Clorox products. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. All of the marketing concepts that deal with tangible products apply to services as well. B) desirability, peculiarity, deliverability A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. D) Competitive points-of-difference 1) It carefully identifies market . b. D) Brand alliances Ben works 7.5 hours per day. The implied warranty of merchantability This value can be expressed in terms of? Warranties can be either express or implied. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? All marketing strategy is built on STPsegmentation, targeting, and ________. It is harder to create than brand recall. A. Flanker brand e. Recovery strategy. B) relying on the product descriptor These are all ways to leverage brand equity by charging a fee for others to use your brand name. Moment of truth a. She went online and searched for several coffee services. a. Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing
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