The successful business we have generated has been due to consistent marketing efforts in the European and regional markets, and includes medical professionals, NGOs such as Rotary International, and local companies. Many business travellers like to choose and book their own accommodations and opt to stay in locally run boutique hotels, private homes, bed and breakfasts (B&Bs) or guesthouses instead of large chain hotels. In addition to compromising productivity, demotivation also has negative consequences for the employee, such as increased stress, Burnout syndrome and even depressive conditions. In brief, hotel meetings and corporate events are great way to boost revenue and secure those extra bookings. Rio de Janeiro and Sao Paulo are leading cities for MICE and the country is South Americas most popular business destination. MICE tourism is a part of the business tourism industry. Furthermore, MICE tourism can encourage development in a destination, particularly in the areas of convention and exhibition centers, improvements of airports and other transport infrastructure and various urban renewal schemes. European buyers are very keen to work with suppliers who have one or both and you should consider how to promote your sustainability actions as a tour operator. It publishes a range of industry news items including a COVID-19 Situation Report, last updated in early June 2021. Required fields are marked *. There are two major end-markets for MICE: Companies and associations vary in size and there is no typical type. Table 1: Characteristics of the MICE Segment, Decision-making Priorities for Meetings/Conferences. If we talk about Europe, research reports say that the beautiful and charming cities of Germany, for instance, generate an annual turnover of 290 billion Euros. Undertake some competitive research regarding other suppliers to the MICE industry in your region or area and familiarise yourself with what they provide. You must be clear about the protocols and standards that you have in place to protect visitors. Esmat A. Zaidan. Your main competition is other providers selling similar products. 2006; Fenich, 2008). The types of technology most commonly used by the MICE industry are: Virtual and/or hybrid events look set to remain an important part of MICE in the future. Besides, one needs to go out there and explore. Audit your current trips to identify those that might be suitable to adapt for business travellers. The strategic agreements covered exchange of best practice, joint promotional campaigns and sharing of key information for mutual benefit. What requirements must MICE tourism products comply with to be allowed on the European market? Actionable resources into the World of Hospitality, Business & Education, Browse our library of video content and webinars, Gain valuable insights from our reports & case studies, What is MICE? It has established partnerships with several suppliers such as transport, attractions such as museums and art galleries, and conference and events venues. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. Another example of frequent MICE traveler is the solo expert that is going to prospect clients for their consultation services. Although we are primarily leisure ground handlers in Zambia, we also focus on international, regional and national corporate incentive groups. Soft skills such as patience, empathy, teamwork and problem-solving are vital if, for example, a large traveling party from a culturally-specific region are to be greeted with the appropriate welcome drink. Six criteria, including MICE tourism, MICE green event, MICE sustainability, MICE green practices, sustainable event, and the characteristic green event addressed in the papers, were used to evaluate the published papers using a systematic content analysis review method. Developing and supplying travel products for bleisure offers particularly strong opportunities to local tour operators and there are clear benefits: Table 2: What Makes a Great Bleisure Destination? In recent years, a change of trend has been perceived in these types of events towards places which offer a pleasant climate, seeking warm climates which allow this type of MICE events to be held year round. The latest Convention Industry Council report claimed that 85% of meetings in the U.S. are conducted at venues with lodging, generating more than 275 million room nights annually. Team-building events are common in the corporate sector, and industry events, tourism for example, are often high-profile and costly to implement. These numbers make MICE tourism one of the main sectors within the tourism industry. We can define MICE as unique market and type of travel and tourism. Magi Holidays offers services to plan, book and facilitate conferences, seminars and other business events for the MICE market. Stakeholders in tourism: Who are they and why do they matter? Business travel is usually organised on behalf of companies and associations through specialist tour operators and travel agents, such as travel management companies (TMCs), corporate travel agents, MICE tour operators, destination management organisations (DMOs), incentive travel houses or organisations. [3], "Society of Incentive & Travel Executives", "Conclusions of the International Seminar on MICE Tourism and Business Tourism, Santiago, Chile, 2526 May 2005", https://en.wikipedia.org/w/index.php?title=MICE_tourism&oldid=1135720429, This page was last edited on 26 January 2023, at 12:29. (Meetings, incentives, conferences & exhibitions). Flexibility is an important factor that business planners will be looking for from their suppliers. At Dextail, we are specialized in organizing events for companies and business meetings, and we have extensive experience making a multitude of corporate events a success. There are significant advantages for destinations that have a strong MICE offering: The MICE sector has very high expectations of service and quality and travel management companies commit to a high duty of care for their business travellers. But as well, their demands and expectations might also be one level higher. Corporate partners and customers are prominently listed, which is a good idea to foster trust among new customers. However, the approach to this market is fundamentally different from that of leisure tourism. The operator also founded MICE Indiaa, an award-winning specialist digital MICE magazine that offers a range of executive MICE development training and management programmes for the sector, as well as publishing expertise and insights. Implementing tailor-made MICE services into a hotel infrastructure is a way of securing additional long-term valuable growth. Lack of motivation is one of the problems that most affects companies in Brazil. Furthermore, this study aims to examine the trends of each topic within news articles and identify the characteristics of topics over the past 30 years by developing graphs. They have tons of updated info to help event pros and students to keep up to date. In September 2020, five South American countries, Brazil, Colombia, Ecuador, Argentina and Peru, joined forces to . Above all, the secret to be highlighted here is: whos the client? What does MICE tourism consist of? That pretty much sums up how professionals in the field are in love with what they do. Of the annual events, these are some of the most prominent in the industry around the world: hbspt.cta._relativeUrls=true;hbspt.cta.load(216693, '6659b881-caf6-4607-82dc-41f1b39bca1b', {"useNewLoader":"true","region":"na1"}); Got a story to share? Visits to branch offices or headquarters of the company. Keith Hollinshead (2019) refers to it as tourism world-making, or the way in which a place or culture is marketed and/or presented to tourists. Innovative creativity is needed to design original event concepts, select the right venues and market effectively. rights The United Kingdom and Germany are the biggest European markets. It encompasses four niche areas, which are: As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! What impact does it have on Spanish tourism? Bleisure travellers do not necessarily plan or book their experiences in advance, giving good opportunities to market activities at the destination. Individual business travellers also expect a high level of customer service, safe and comfortable transportation, clean and comfortable accommodations, whether facilities are luxury or more basic, and high-quality catering. Key takeaways Ensure that you can provide reliable Wi-Fi and Internet access. Growing evidence has indicated that overweight/obesity can change the bone marrow microenvironment, which affects some properties of BMSCs. Source: Expedia Group Media Solutions, Unpacking Bleisure Traveller Trends. A closer look at the four pillars of MICE The event brought together suppliers and buyers and it was hoped to stimulate continued business so the industry will be ready to compete internationally when borders reopen. MICE travelers also usually spend 17.5% more than leisure tourists. The companies associated with this municipal body will play an important and even more central role in the capital's MICE . Rachel Ward, Going Places Tours & Travel Zambia. For the event itself, the customer to take in consideration is the larger audience, composed by the attendees and visitors. Benidorm a Finestrat. Large events including the major tourism fairs at ITB Berlin and WTM London were hosted virtually in 2020 and 2021, and many other international, regional and local conferences were also moved online. If changes are required or issues or problems arise, meet that challenge with a can do attitude to meet their needs. People have historically travelled great distances for the purposes of conferences, particularly in the travel and tourism sector. A total of 23,093 news . Both cities have a wide range of tourism activities and attractions that would appeal to bleisure tourists. Firstly, buyers of MICE travelers usually are professional associations or corporations. The national tourism organizations in Asian countries take initiatives in organizing this kind of tourism, which lifted MICE industry to a whole new level. Dont forget to check these other essential checklists to master event planning skills: Your email address will not be published. How to choose a keynote speaker for your corporate event. It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting. Bleisure travellers often bring family members with them on a trip, which means that operators can also promote their products to a wider audience. MICE tourism is here to stay, but much of it has/will continue to move online, meaning that the monetary value is significantly reduced. Lastly, developing MICE services is the perfect opportunity to enhance a hotels reputation and profile, besides its profitability. Corporate events strengthen the positioning of companies and increase their power within the market in which they operate. The State Statistical Office of North Rhine-Westphalia, IT.NRW, registered 3.2 million arrivals and 5.6 million overnight stays in Cologne . As we are already familiar with the most important aspects of business tourism, let us see examples of what the most common activities and principal motives are for business trips in Spain. The structure of the MICE (Meetings, Incentives, Conferences and Events) travel industry is very complex. The infographic below provides a useful indication of the factors that will impact the resumption of travel for business. According to a recent study carried out at European level, Spain is the leading destination for receiving MICE tourism, followed by France, Germany, Italy and the United Kingdom. MICE tourism acronym stands for Meeting, Incentive Travel, Conferences and Exhibitions. The study includes detailed information about revising terms and conditions to help you amend yours. In fact, due to its close link to the working world, it is probably during the summer (global tourism peak season) when the MICE sector intensity falls. The MICE industry is dominated by Europe and the Asia Pacific regions, which together account for a 70% share of the value of the market for both domestic and international travellers. Also, it provides great . Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes. Technologies that support these will be highly sought after. Research events venues in your destination and make contact to see how you can add your business to the supplier listings. Both platforms also offer listings of attractions and things to do. Mice is non-seasonal tourism: Mice tourism has the particularity that it is organised every month of the year. MICE destinations must have four criteria for MICE destinations, namely accessibility, attractions, amenities and human resources and support from local stakeholders.